I’m mixing it up with this series today by including a cookie shop instead of a regular retailer. Jenny’s Cookies is a local cookie shop up here in Washington. When the holidays rolled around, Jenny opened a pop up cookie shop in a nearby mall.
I got some treats as well, and ended up revisiting not too long ago and fell in love with their new look! I don’t have before photos, but the cookie shop was decorated with traditional Christmas colors of red, white and green.
When I visited more recently, my heart fluttered at the sight of mauve hues, simple minimalistic styled merchandising and the faint aroma of freshly baked cookies.
Let’s take a look a the dreamy set up below:
Isn’t it adorable?! I am obsessed with this romantic aesthetic and neat merchandising. Even though it’s a smaller space, they’ve been able to make it work with their look. I think the light colors and the large windows definitely help the space look more airy and open.
This just goes to show that no matter what your business is you can always find away to appeal to customers. I always prefer this minimalistic style of merchandising because it isn’t overwhelming for customers and you’ll notice more details as you take the time to look around.