I recently finished course three of the Fashion Business Essentials online program by Yellowbrick x WWD. As always, I’m here to review it and tell you guys what the course taught me.
Course three focused on fashion branding and all fields in relation to it. I learned a lot about fashion law, trademarks, logos and, in my opinion, most importantly, how to communicate with your customers and properly showcase your brand in social media.
A main theme I’ve noticed throughout the program so far is how much the fashion industry has changed as far as how it’s marketed (online, social media) and the importance of a customer’s perspective regarding a brand’s mission (typically focusing on sustainability).
(Also, a lot of people typically ask me how long it takes to complete the course, and for me it took about 6-8 hours).
While I don’t plan on creating a fashion brand, I still found the course interesting because I genuinely enjoy learning about business, especially in the fashion industry. I’m really looking forward to learning more about marketing strategies in the next course!
Don’t forget to watch my videos on YouTube regarding the course!
You can get a sneak peek of the program here: http://bit.ly/FBE_Chloe